Samsung versus Apple: smartphones and their conscious and non-conscious affective impact
- Creator: Walla, Peter , Schweiger, Markus
- Resource Type: book chapter
- Date: 2017
Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage
- Creator: Walla, Peter , Koller, Monika , Meier, Julia L.
- Resource Type: journal article
- Date: 2014
Neuroimaging for the affective brain sciences, and its role in advancing consumer neuroscience
- Creator: Walla, Peter , Mavratzakis, Aimee , Bosshard, Shannon
- Resource Type: book chapter
- Date: 2013